“Sing as if nobody have been listening. Love such as you’ve by no means been harm. Dance like no person’s watching. And drive like the very best is but to come back”. Maserati is accompanying the launch of the Trofeo model of the GranCabrio with these phrases and a bit of music that everyone knows very properly: the Ode to Pleasure. However who absolutely is aware of the that means of this melody?

To start with, it must be stated that the Ode to Pleasure just isn’t a tune, or at the least it wasn’t born as such. It’s a hymn to brotherhood written by the German poet Friedrich von Schiller. His idealistic imaginative and prescient of the event of a bond of pleasure and friendship between males was set to music by Ludwig van Beethoven in 1823, and at present the melody is used to symbolize the European Union. In brief, it is not precisely a “little tune”.

A hymn to life

The video made for the current launch of the GranCabrio Trofeo begins on tiptoe. The primary sound heard within the video is that of the ocean, an apparent reference to the Nettuno engine. Then, certainly, you hear it: the 550 PS Nettuno 3.0-litre V6, which within the launch model of the Trofeo, is mated to an 8-speed computerized gearbox and all-wheel drive.

Ode to Pleasure begins with a whistle and, after a crescendo, explodes right into a rock model that exalts a few of the feelings of human life linked to modernity, with the pleasure of driving within the open in thoughts.

The artistic idea was entrusted to the Naïve communications company, then developed by the Film Magic manufacturing firm and directed by Marco Gentile, winner of a Silver Lion on the Cannes Worldwide Competition of Creativity in 2010 and creator of worldwide music movies and promoting campaigns.