The 2024 season of the British Touring Automotive Championship (BTCC) will probably be streamed stay by way of TikTok, in a transfer designed to convey the UK’s fashionable occasion to a brand new, youthful viewers.

ITV Sport, the media outlet chargeable for the protection, has stated that that is the primary time a serious organisation like itself has livestreamed an total competitors throughout the social media platform.

Each race is about to be proven in full by way of ITV Sport’s TikTok account.

The transfer to social media additionally means the BTCC will probably be broadcasted stay world wide for the primary time in its 66-year historical past and is claimed to be “one of the crucial important [decisions] within the historical past of the BTCC”. 

All races and occasions will moreover be coated on the prevailing ITV community, together with ITV4 tv and ITVX streaming.

Highlights and catch-up programmes for the tin-top championship may also be accessible throughout the tv community.

The total broadcasting schedule is about to be revealed within the coming weeks. You’ll find the complete race calendar right here.

BTCC chief govt Alan Gow stated: “It is a actually groundbreaking transfer for the BTCC. I’m extremely proud that we would be the first main motorsport championship on the planet to have its total race season streamed stay on TikTok.

“It’s the actual cherry on the highest of our ongoing and huge UK protection, which is stay and free on ITV4 and ITVX.

“Most significantly, this settlement will introduce the BTCC to an enormous new and utterly totally different demographic – a youthful and extra various viewers, which is precisely what we, and actually all of motorsport, need to obtain.

“That is very massive information for the BTCC, our groups and our companions as we cement the way forward for the UK’s most prestigious motorsport championship.”

The opening ceremony for the 2024 season will happen at Donington Park on 16 April, alongside the ultimate pre-season check forward of the aggressive marketing campaign starting on the 27 April.

Previous to the season’s launch at Donington’s Nationwide circuit, the primary check day will happen at Manufacturers Hatch (Indy) in Kent on 3 April, with the following scheduled for one week later (10 April) at Croft in North Yorkshire.