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Though inner combustion automobiles stay Ford’s bread and butter, gross sales of its electrified automobiles are rising quick
- Pushed by the Mustang Mach-E and F-150 Lightning, Ford’s EV gross sales practically doubled in Q1.
- Gross sales of the Maverick hybrid are up 77 p.c, which helped raise gross sales of the automaker’s electrified automobiles.
- Though inner combustion automobiles nonetheless dominate Ford’s gross sales sheet, F-150 deliveries shrank by 10 p.c final quarter.
Ford’s electrified lineup of automobiles actually related with clients within the first three months of 2024, as gross sales of its hybrid automobiles grew by 42 p.c, and its electrical automobile gross sales grew by 86.1 p.c, serving to it grasp onto its place as America’s second best-selling EV model, behind Tesla.
In all, the automaker bought 20,223 electrical automobiles in Q1 2024, as in comparison with 10,866 in the identical interval in 2023. Of these, the E-Transit accounted for two,891 deliveries (+148 p.c as in comparison with 2023), 7,743 have been F-150 Lightnings (+80 p.c), and 9,589 have been Mustang Mach-Es (+77 p.c).
Learn: Ford Slashes Mustang Mach-E Costs, Gross sales Soar, Proving Folks Crave Cheaper EVs
Though gross sales of the electrical crossover have been spectacular, they have been helped by heavy reductions that have been launched in February to eliminate leftover mannequin 12 months 2023 automobiles. Whereas the reductions have been efficient, it’s not clear how sustainable they are going to be.
For hybrids, gross sales have been pushed by the Maverick, America’s best-selling electrified pickup truck within the first quarter of 2024. Gross sales of the truck grew 77 p.c to 19,660 early this 12 months. Because of this, they accounted for greater than half of Ford’s 38,421 hybrid deliveries.
Ford Gross sales By Automobile Sort, Q1 2024
Though the phase grew by much less, inner combustion automobiles accounted for the overwhelming majority of Ford gross sales final quarter. In all, it bought 508,083 automobiles final quarter, 449,439 of which have been powered by inner combustion engines.
As ever, the F-150 was a significant driver of gross sales, with 152,943 promoting in Q1 2024. Nevertheless, that was down from 170,377 (or about 10 p.c) from a 12 months in the past, which led general truck gross sales to fall by 0.6 p.c, to 252,485. Thankfully, its SUVs got here on sturdy to take up among the slack, rising by 15.3 p.c to 216,997 complete gross sales. That led Ford’s general gross sales to develop by 6.8 p.c.
The premium Lincoln model additionally celebrated a powerful quarter, transferring a complete of 24,894 automobiles, or 31.5 p.c greater than it did a 12 months earlier. Gross sales have been up for the Corsair, Nautilus, and Aviator, however they fell by 1 / 4 for the Navigator.
Lincoln Gross sales Q1 2024
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