SAIC have a complicated design studio on prime Maryleborne actual property in the midst of London. The open plan association with designers’ zones, assessment areas, sit back area and groovy chairs supplies a inventive setting with which to draw design expertise to outline the longer term SAIC Group merchandise.  After I began Drive and was proven spectacular amenities of OEMs like Volvo or engineering companies like Magna, it made me surprise how a design consultancy like Drive can compete with the foremost automotive producers and their studios. The reply after all is we don’t – design consultancies supply one thing completely different.

Main automobile corporations perform most of their design work themselves, with devoted design departments able to dealing with each facet of the design course of.  However few corporations don’t use the providers of exterior design consultancies for some smaller initiatives or as a validation of their inner designs, while many smaller area of interest corporations use such consultancies to complement their extra restricted in-house design amenities on bigger design initiatives.

Usually the rationale we get proven round an organization’s design amenities is as a result of Drive is working with them or about to.  They see that Drive has one thing to supply them and so they need us to work with their groups to stimulate creativity and maximise the design output.  Whether or not or not it’s for market insights, a contemporary design perspective or just further digital useful resource we’re capable of present focussed {and professional} experience.

As with the studio area, I query ‘how can we compete’ when recruiting inventive expertise, when automotive OEMs can supply a lot by way of employment, amenities and certainty of initiatives properly into the longer term.

Once more we don’t compete, what we’ve to supply is completely different.

We’re an environment friendly studio that has a welcoming, inventive {and professional} environment.  We work with quite a few manufacturers so it’s unlikely that we’ll designing an identical face of a automobile or similar product for lengthy.  The kind of work is diversified, and is extra prone to be idea ideation than manufacturing detailing.  The initiatives will cowl a big spectrum with mobility options, plane interiors  or possibly one other supercar impressed Observe-tor being as probably as the subsequent manufacturing SUV.

A consultancy setting like Drive’s isn’t for everybody, however the fixed change advantages our inventive staff retaining them contemporary, and gaining a breadth of experiences that differentiates them from different designers.  The very ability set that many design chiefs search for of their subsequent rent, certainly two former Drive workers can be in a position calm down on the new SAIC espresso bar.

It’s the numerous experiences that draws our shoppers and advantages their initiatives as they get new views, contemporary concepts and perception from our broad information gained throughout completely different industries and shoppers.

So if you’re in search of some inventive enter to your subsequent challenge or if a consultancy setting is someplace you wish to work, come spherical for a chat.  We don’t have a espresso bar however we do have a implausible café across the nook.

(SAIC Design Superior London prime picture – photographs supply SAIC)

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