SHH, often known as Honest Haute Horlogerie, debuts its newest SHH retailer in Pavilion Kuala Lumpur, Malaysia. Upon strolling by means of the glass doorways and purchasers are greeted by a sprawling house of 5,000 sq. toes that holds a fundamental show space bathed in heat copper earth tones — a signature color scheme of the model. Whereas the boutique’s stylistic sophistication echoes current SHH boutiques within the area, the Kuala Lumpur retailer stands out from its Southeast Asian counterparts for being the biggest boutique within the area to this point and is the one SHH boutique outfitted with its very personal personal eating venue and bar.

SHH’s fundamental show space holds beautiful podium capsules with a rotating number of the rarest horological highlights, every displayed with particular person interactive digital panels that provide the finer particulars of the piece’s mechanics, heritage and watchmaker. The 17 manufacturers on show embrace Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Faberge, Ferdinand Berthoud, H. Moser & Cie., Lang & Heyne, Louis Moinet, Montblanc, and Parmigiani Fleurier. The idea is to equate exquisitely crafted watches to artworks — and by doing so, displaying timepieces like paintings in a museum, invite purchasers for a better look whereas concurrently studying extra at their very own tempo.

Learn Extra: Parmigiani Fleurier’s Tonda PF Sport Embodies Private Freedom and Pleasure

Nevertheless, it’s not merely the manufacturers throughout the retailer but in addition the personalised luxurious procuring expertise that makes a visit to SHH a memorable one. This expertise encourages purchasers to take their time exploring every impartial timepiece in a cushty atmosphere. As Mr. Ong Ban, CEO of Honest Advantageous Watches states: prospects are inspired to “come collectively to trade data, focus on their ardour, and immerse themselves on the earth of haute horlogerie”.

The brand new SHH boutique come at a time the place we’re starting to see an growing sophistication of collectors in Asia and a rising demand for extra depth within the expertise of impartial watch manufacturers. As one among Singapore’s most established names in luxurious watch retail, Honest Advantageous Watches has grown since its inception in 1954 to at present working in additional than 20 boutiques with a community of points-of-sale spanning international locations together with Australia, Malaysia, Singapore and Thailand. SHH goals to hone in on this surge whereas persevering with to boost the bar for its high quality within the retail expertise of watch collectors.

For the most recent on luxurious watches, click on right here.