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Initially Posted by drbluedevil Two ideas: 1. Why does anybody contemplate Tesla a luxurious model? The mannequin 3/Y make up 96% of their gross sales. They’re about as plebeian because it will get, with low high quality inside supplies, extra rattles than a snake, no CarPlay, and a suspension designed to fracture your backbone. Even the S and X aren’t actually satisfactory as “luxurious” autos, given their horrible match and end. However hey. They make fart noises. Yay Tesla. 2. I am amazed that the automotive media continues to disregard simply now excellent Freeway Assistant is. It will get 1/1000 the press that autopilot will get. I lived with a Tesla for six depressing months, and autopilot is OKAY, however the quantity of consideration it will get from media and the general public is wildly disproportionate to the middling performance it truly gives. Freeway Assistant works higher WITHOUT HANDS!! SuperCruise does as properly. I have never tried Nissan’s ProPilot 2.0 or BlueCruise, however I’ve learn poor opinions. Freeway Assistant (and SuperCruise) really feel like an equally monumental step ahead within the private transportation expertise as BEV autos usually, but few appear to care…

Many philosophical ramblings right here…

First, take into consideration a definition of “luxurious.” It’s not simply merely being plush. Luxurious is usually one thing that provides a singular or elusive expertise at often the next value. Then flash again to even just some years a go. For a very long time, Tesla provided a singular, very excessive efficiency, unique (by advantage of each price and provide constraint) automobile. That’s the very epitome of luxurious. They created a premium model and it caught very properly.

It’s not as true in the present day after many different entrants supply comparable BEV experiences and Tesla reset their costs. The Mannequin Y is now the #1 promoting automobile on this planet, so it’s removed from unique. However, the posh branding is robust and can most likely proceed to stay with them for some time, due to halo merchandise just like the Mannequin X and Cybertruck.

As for Freeway Assistant Professional, I believe it’s the finest in the marketplace proper now. Nevertheless it has solely been particular for the reason that hands-free replace in iDrive 8.5. Primary ADAS has been round for a really very long time, all people does it, and it’s largely commodity. Tesla’s fundamental Autopilot is fairly good, however no one actually cares. The advertising hype is all about full self driving that Tesla, GM, Mercedes, Hyundai Motor Group, and so forth. are advertising. BMW’s present Freeway Assistant Professional is the purposeful equal of Tesla’s $6K Enhanced Auto Pilot. However BMW’s efficiency and person expertise is vastly superior. However no one is doing that degree of ADAS comparability. Shopper Studies did their overview of all of the ADAS choices late final 12 months and lumped BMW, Tesla, Toyota, and Ford as equals in “Capabilities and Efficiency.” In a nut, they noticed all of them as largely the identical.